YorEnergy brand creation

I was tasked with creating a new brand for a green energy company focused on helping homeowners connect with local renewable energy suppliers and take advantage of government sustainability initiatives. The brand needed to be approachable, engaging, and easy to understand, while building trust in a rapidly growing sector. 

My work included the development of a distinctive animated character to personify the brand’s values, a series of animated social media posts to educate and inspire audiences, and the concept and production of a radio advertisement to broaden reach and awareness. Together, these elements created a cohesive and memorable identity that encouraged homeowners to make the switch to greener energy.