BrightSparks Fostering brand identity concepts

I was tasked with developing two distinct brand identity options for a new fostering agency seeking to position themselves as a disruptor within their industry. The brief called for concepts that would challenge conventional sector aesthetics and messaging, while still conveying trust, empathy, and professionalism. My approach balanced bold, contemporary visual styles with a strong emotional resonance, ensuring the identities would stand out in the marketplace while aligning with the agency’s mission to redefine perceptions of fostering.