I originated and developed the brand identity for Evexi, a cloud-native digital signage and kiosk software platform. Beginning with sketches and mood boards, I distilled the essence of Evexi’s promise - creative freedom, secure performance, and seamless user experience—into a visual system. From logo and typography to colour palette, I refined the identity to reflect both the platform’s technological edge and its creative flexibility. The result was a cohesive, dynamic identity that not only communicated Evexi’s value proposition clearly but also helped position the brand as a forward-thinking leader in digital signage innovation.